Marketing the job role

“We will support care providers by encouraging positive changes that will actively raise the standard of care, each care provider is responsible for listening and acting upon concerns raised which benefits the care being provided. Nightingales Army is here to raise awareness about the concerns that are being expressed and unaddressed”

 

We see fake news every day, it is hard to know what to believe when reading information online. We have all fallen for fake Newsline, photoshopped images, or adverts. Where do we draw the line? When media, such as photographs and videos could potentially be the cause of a fatal accident, why do companies allow these to be advertised and displayed knowing it is portraying maneuvers that are not acceptable in the care environment because of proof of injury occurred when used, or implying the incompetence of a care staff member suggesting unskilled, uneducated and untrained. Using these fake adverts to lie to the public to gain interest for profit only is not how the care sector should be managed.


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